The ‘Superdry’ brand draws on influences from Japanese graphics and vintage Americana, with the values of British tailoring. The result – unique urban clothing, has an incredible branding and an unrivalled level of detailing. This distinctiveness has gained the brand exclusive appeal, as well as in international celebrity following.
When I first started my practice I collaborated with Michael Jan Studio on the roll out of five new ‘Superdry’ stores in Melbourne and Sydney. The concept design was by the English designers Ken Sen Sen. Our role was to make sure the developed design meet the Landlord’s guidelines, Australian Standards, and the Building Regulations; and then take it onto the Contract Documentation stage. This was submitted for the Landlord’s Approvals and the Building Permit.